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The idea 💡

After an international career in a multinational cosmetics company, Alexandre Vidal felt like returning to his roots. He is in love with Provence, nature, the maquis, the plants and flowers of the region. He also fell in love with cold saponification, an artisanal method for making natural cleansers. That's how it all started, with a small line of cold process soaps.

Then, in 2018, the brand launched a world-first night balm that was a great replacement for a traditional night cream. And that's where everything changed, as consumer feedback was rave, including among those with sensitive skin. Since then, the brand has continued to innovate in the face category, and is now a pioneer in solid face cosmetics for women, and also for men.

Solid face cosmetics, in a nutshell:

Today, almost all face care products are in liquid format, whose main ingredient is water. As soon as there is water, there is bacterial development, and this is why most face care products contain preservatives. And all of this, packaged in plastic.

With Balade en Provence, no more plastic, no more chemical ingredients, the face care products are not only gentle for the planet, but especially gentle for your skin!

Handcrafted in France

Our care is entirely made in France. The quality in more, the kilometers in less 🇫🇷

Efficiency

Our formulas are declared to the DGCCRF and our laboratory is certified Ecocert. We test the hydration efficiency of all our balms, you can find the results in the product sheets. Our night balm (our hero) has presented for example a gain of hydration of the superficial layers of the skin of 52,7% one hour after the application!

We have won numerous awards for the effectiveness and innovation of our formulas. In fact, our ambition is to surpass the effectiveness of liquid alternatives.

100% natural origin

All of our solid face products are 100% natural, our balms are all cosmos organic certified, Vegan certified, and formulated with proven ingredients. We combine respect for the planet and respect for the skin, without compromising on effectiveness 🌿

Softness

We use ingredients that are gentle on your skin. Bye bye chemical cocktails on your skin. Our solid creams contain a maximum of 9 ingredients.

Discover how our products are made

This Friday, August 19, 2022, we opened our doors to the JT 19.45 of M6. Find unpublished images behind the scenes of the manufacture of our products Balade en Provence.