Immortelle: the golden flower that inspires our solid skincare
Emma
With its small yellow flowers and warm fragrance, the immortelle immediately evokes the dry, luminous landscapes of the Mediterranean. Its name comes from its ability to retain its shape and color long after being picked. At Balade en Provence, it nurtures the sensory imagination of several facial care products.
A plant adapted to the Mediterranean sun
Immortelle, also known as helichrysum, grows in dry, rocky environments. Its low profile and golden flower heads are characteristic of southern landscapes. Its aromatic scent, both herbaceous and honeyed, is very recognizable.
Why incorporate it into a facial routine?
In a cosmetic formula, a plant never acts alone: the balance depends on all the ingredients and the chosen dosage. The benefit of a well-thought-out routine primarily lies in regularity, gentle cleansing, and the use of an appropriate amount of product.
The Day Balm is integrated into a short routine after cleansing. Its solid texture melts on contact with the skin, allowing for gradual dosing. For the eye contour, the Eye Contour Balm is applied in small amounts by patting.
The right technique with a solid balm
- Lightly warm the product between your fingers or gently glide it over the skin.
- Start with a very small amount of product.
- Massage without pulling the skin.
- Add a second touch only if necessary.
A deeply Provencal inspiration
Immortelle aligns with our vision of solid beauty: a simple, expressive plant linked to a territory. It reminds us that sensoriality does not come from an accumulation of steps, but from the right gesture, a pleasant texture, and a coherent formula.
Also discover how to choose between day and night balm, or create a complete solid facial routine.
